- Key values
- Brands in portfolio
- TIPA
- Direct import of genuine products
- Disctibution channel
- Distributed Brands
Since 1999
Trust built up through our online brand La Prima
and offline brand Luxury Avenue since 1999
High-end to Contemporary
A range of luxury brands from high-end to contemporary
Only ONE
The only listed company among parallel importers in Korea
Zero
Zero counterfeits identified since opening in 1999
PonyLink carries more than 70 luxury brands, with the range of traded brands expanding continuously.
TIPA-endorsed luxury goods importer
PonyLink regularly verifies its products in collaboration with intellectual property rights
holders through TIPA. Our unique product identification numbers,
issued directly by the company, allow for easy authentication and comprehensive tracking
and management of all distribution processes.
As a proud member of the TIPA CAC (Committee for Anti-Counterfeiting),
we are dedicated to safeguarding consumers
and upholding intellectual property rights.
What is TIPA?
The Trade-Related IPR Protection Association is a private organization established to protect intellectual property
from counterfeiting as the largest intellectual property protection association in Korea.
Its mission is to protect suppliers engaged in trade activities and consumers at home and abroad.
Genuine product directly imported from official Italian stores
We ensure the fast and safe handling and distribution of goods directly imported by air from brands and authorized distributors.
Kingdom
We purchase all our products directly from brand companies and authorized distributors, and distribute them through various channels
in Korea after strict authenticity inspections at our warehouse after formal import customs clearance.
Order
Orders by brand
(Showroom orders)
Purchase
Purchases by brand
Warehousing
Products arrive in Korea after being stocked at local warehouse in Italy
Customs clearance
Formal import customs clearance through Korea Customs Service
Logistics
Products arrive at headquarters and undergo barcoding process
TIPA
Regular authenticity verification
Sales and shipping
Shipment after product inspection
Delivering the value of luxury goods based on trust
As Korea's No. 1 luxury fashion parallel importer,
we directly purchase and distribute overseas luxury goods based on consumer preferences,
from high-end to contemporary brands.